OFF! Deep Woods signed with TRA to be designated ReserveAmerica’s Official Insect Repellant for 2009. OFF! will be integrated throughout ReserveAmerica’s media assets.

Kraft’s Tang Sport and TRA built a sampling and park retail promotion helping introduce this product launch to the outdoor enthusiast. 50 Park stores participating fall 2008 with retail POS and samples to targeted overnight guests.

Kellogg’s SMORZ cereal sampled at parks across the country, with nearly 1MM samples distributed during the summer season. Families with children were targeted at overnight campgrounds.